Hi 👋.
I’m Lillian, but you can call me Lilly. I’m a UX designer based in Orange County, CA.
Intro
Tackling user challenges + design solutions = 😍
Here’s some stuff I’ve worked on.
01
Hyundai Motor America
Starting in 2021, I was the senior UX designer at the advertising agency INNOCEAN USA on the Hyundai Motor America brand. I led several major digital campaigns and projects.
02
CountingWorks PRO Platform
In 2018, ClientWhys, Inc was looking to redesign their marketing platform, which hadn’t seen a significant design update since 2012. It was my role to reorganize functionality, redesign UI, and oversee development.
03
Logos App
Logos, my master’s thesis, was a blend of personal interests, design thinking, and a showcase of practical skills.
It’s for those teenagers who want to learn faith, creatively.
04
CountingWorks
Coming off the success of taxbuzz.com, I was tasked to design CountingWorks, the consumer-facing sister brand that aimed to connect small businesses to accounting professionals.
05
CountingWorks PRO Website
CountingWorks PRO was ClientWhys, Inc’s B2B brand, targeting accountants, tax and financial pros in need of marketing services. I oversaw the rebranding and design system creation and website redesign.
06
The Universe to Fly to with My Wings
Together with a group of 9 other graduate students, we were contracted by BBDO to create an animation for Dave Egger’s non-profit 826 Valencia in order to showcase their students’ creative writing.
See it on the 826 Valencia website.
07
Dad
A final project for a graduate videography class, highlighting personal storytelling.
Wanna chat?
A problem that needs solving? A position that needs to be filled? Design questions? Interesting memes? Let’s connect.